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>> Brand and Feature Writing

Throughout my career, an integral part of my work as been to develop thoughtful, on-brand communications that convey the core messages of each organization at which I’ve worked. I’ve also served as a contributing editor to several publications, including alumni magazines, stewardship reports and more. For the majority of these projects, I have been asked to combine my project management and writing capabilities. Work has included:

Ministry Growth Fund Brochure (ELCA Foundation)
“Women Leaders of Today and Tomorrow” feature in Boundless Magazine (Evangelical Lutheran Church in America)
LifeLines Magazine – Summer 2017 (Evangelical Lutheran Church in America)
Monthly Partners Digital Donor Drive Email Series: Initial Email, Reminder Email, Last-Chance Email (Evangelical Lutheran Church in America)
Direct Mail Fundraising Appeal Letter – December 2020 (Evangelical Lutheran Church in America)
Promotional Video Script for the 2022 Churchwide Assembly (ELCA Foundation)
Ad Placements in Living Lutheran Magazine: General Giving and Monthly Partners (Evangelical Lutheran Church in America)
School for New Learning Graduate Roadpiece (DePaul University)
Veteran Services Brochure (DePaul University)
College of Education Program Brochure – Literacy and Specialized Instruction  (DePaul University)
“Meeting the Demands of the Growing Healthcare Industry” feature in Accent Magazine (Ashland University)
“One Voice for Many” feature in Accent Magazine (Ashland University)

 >> Social Media: Content Strategy and Management

My most extensive work as a social media strategist comes from my role as the associate director of content marketing at DePaul University. In this role, I was responsible for leading a team charged with developing, implementing and measuring a documented content strategy to be used across three of the university’s social media properties. Composing compelling, concise content for social media has also been a component of many of the integrated marketing campaigns I’ve planned and/or executed during my time at the Evangelical Lutheran Church in America.

>> Project Management

My strong project management capabilities have been key to my success while working in fast-paced environments with demanding workloads and communications schedules. I’ve worked with both internal marketing teams and external agencies—as well as with key project stakeholders — to develop print and digital communications to support fundraising, recruitment, awareness and other initiatives. The process includes several components: client consultation, print and vendor management, audience segmentation, proofreading, and budget and deadline management. Work has included:

2021 Monthly Partners Calendar Mailing: Calendar, Letter and Envelope (Evangelical Lutheran Church in America)
2021 Endowment Fund Pooled Trust Annual Report Mailing: Report and Cover Letter (ELCA Foundation)
Leadership Circle Newsletter – Fall 2021 (Evangelical Lutheran Church in America)
LifeLines Magazine – Spring 2017 (Evangelical Lutheran Church in America)
School for New Learning Graduate Viewbook (DePaul University)
School for New Learning Admit Kit – Guide to Enrollment, Financing Sheet, Checklist (DePaul University)
Graduate Roadpiece  (DePaul University)